Case Studies

Over the course of an intense 3-day design thinking workshop and a roughly 6-week project, we designed a multifaceted solution for AB InBev’s most important customers, traditional store owners. The solution uses a combination of data, business intelligence, and machine learning tools, and was supported by AB InBev’s logistics operations, to develop a platform for retail that will empower communities of independent stores. As part of a small team, my role in this project was to co-facilitate a design thinking workshop, storyboard our ideas, conduct user research, design the primary user experience, and to provide creative direction for additional experiences. At the conclusion of the engagement, my designs were highlighted in a showcase, as part of a CEO Co-Innovation partnership between Microsoft and AB InBev.